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dressing room
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$92.15avg listing price — sweet spot $15–$100
Review moat
Good557.52avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$10.17–$139.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Market size
Bad$31K$31K/yr · 79K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale