51
dresser on wheels
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$58.52avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$13.82–$193.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,976.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 99K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale