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dragon blanket
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a small market ($25K/yr) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Great$21.82avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$10.96–$49.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great373.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 132K searches