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drafting table
Worth a lookShows a $1.2M/yr market, but weak search conversion (0.5%) keeps it on the watch list.
Market size
Great$1.2M$1.2M/yr · 1.7M searches
Competition
Great35%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good742.98avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$130.03avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$31.89–$283.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals High Price