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down pillow inserts 20x20
Skip itSoft demand (-5.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$28.80avg listing price — sweet spot $15–$100
Price range
Incredible$17.54–$47.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$323K$323K/yr · 72K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,742.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.3%90-day search growth — must beat 0% to launch