56
down comforter king size
Worth a lookShows a $4.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$4.0M$4.0M/yr · 2.2M searches
Avg price
Great$65.23avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$20.16–$192.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad16,018.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Signals High Price