40
double vanity mirror
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Great$80.51avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good840.22avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay$35.25–$175.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$131K$131K/yr · 116K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale