32
double decanter
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.13avg listing price — sweet spot $15–$100
Price range
Incredible$26.87–$42.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great425.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Market size
Bad$3K$3K/yr · 2K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand