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double curtain rods
Launch itA $1.8M/yr market growing +2.8% this quarter with returns at 5.0% — clears our launch bar.
Avg price
Incredible$31.65avg listing price — sweet spot $15–$100
Price range
Great$14.67–$55.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.8M$1.8M/yr · 2.9M searches
Competition
Great36%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,726.18avg incumbent reviews — the moat a new listing must climb
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Okay5.0%return rate — above 5% kills the launch gate