60
door curtain rod
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Price range
Great$6.79–$64.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.94avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$573K$573K/yr · 1.3M searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,455.44avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.6%return rate — above 5% kills the launch gate