52
donut filler
Worth a lookShows beatable incumbent ratings (4.3★), but prices mostly outside the sweet spot ($5.50–$2031.61) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great450.71avg incumbent reviews — the moat a new listing must climb
Avg price
Good$102.28avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$267K$267K/yr · 43K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
Price range
Bad$5.50–$2031.61cheapest to priciest tracked listing — scored on the share inside $15–$100