40
donut blanket
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.19avg listing price — sweet spot $15–$100
Price range
Great$9.61–$34.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay2,976.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 33K searches