54
domino table
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Review moat
Great297.36avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Avg price
Okay$178.94avg listing price — sweet spot $15–$100
Market size
Okay$248K$248K/yr · 272K searches
Price range
Bad$17.82–$498.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale