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dollhouse bookshelf
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Review moat
Incredible67.9avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Avg price
Great$85.22avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$110K$110K/yr · 218K searches
Price range
Bad$6.53–$395.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale