57
do not flush sign for bathroom
Worth a lookShows a thin review moat (177 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great177.41avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.40–$28.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.68avg listing price — sweet spot $15–$100
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Market size
Bad$92K$92K/yr · 105K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand