55
divided plates for adults
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but soft demand (-1.2% this quarter) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$18.93avg listing price — sweet spot $15–$100
Price range
Great$6.67–$42.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Review moat
Good689.06avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$260K$260K/yr · 499K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.2%90-day search growth — must beat 0% to launch