41
disco ball stirrers
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Review moat
Great131.06avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.58avg listing price — sweet spot $15–$100
Price range
Great$7.64–$44.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$30K$30K/yr · 18K searches