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diploma frame
Launch itA $3.0M/yr market growing +31.6% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$3.0M$3.0M/yr · 2.6M searches
Avg price
Great$20.47avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$5.70–$40.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Okay3,510.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality