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dinosaur sheets
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-6.3% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.16avg listing price — sweet spot $15–$100
Price range
Great$12.92–$71.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,312.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$109K$109K/yr · 149K searches
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand