61
dinosaur blanket
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$20.95avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Price range
Great$9.14–$40.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,267.89avg incumbent reviews — the moat a new listing must climb
Market size
Good$387K$387K/yr · 643K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.0%90-day search growth — must beat 0% to launch