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diatomite coaster
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Good$5.25–$37.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good884avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.01avg listing price — sweet spot $15–$100
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Bad$51K$51K/yr · 84K searches