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diaper raffle tickets for baby shower
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Great485.23avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.82–$40.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$191K$191K/yr · 663K searches
Avg price
Okay$9.08avg listing price — sweet spot $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality