75
desk goose
Launch itA $2.2M/yr market growing +40.7% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 3.4M searches
Review moat
Great146.03avg incumbent reviews — the moat a new listing must climb
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$17.02avg listing price — sweet spot $15–$100
Price range
Great$7.43–$41.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+40.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality