49
deep shelf
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great$50.37avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Great$17.06–$126.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay1,663.06avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 110K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price