56
death to my 20s decorations
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Great386.58avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.13avg listing price — sweet spot $15–$100
Price range
Good$5.86–$38.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$310K$310K/yr · 491K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand