40
dazed and engaged bachelorette decorations
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Review moat
Great434.2avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.30avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Returns
Okay4.2%return rate — above 5% kills the launch gate
Price range
Okay$5.54–$19.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$15K$15K/yr · 24K searches