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dark grey sheets
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Great$78.50avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$54.11–$124.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,040.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$146K$146K/yr · 286K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-30.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price