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dark green balloons
Skip itA small market ($81K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,421.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.64avg listing price — sweet spot $15–$100
Price range
Bad$5.61–$17.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$81K$81K/yr · 127K searches