45
cutting table
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,223.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay$217K$217K/yr · 186K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$284.13avg listing price — sweet spot $15–$100
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Price range
Bad$9.02–$1290.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale