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Prices mostly outside the sweet spot ($5.12–$14.45) — this niche doesn't clear our bar today.

Market size 23Growth 39Conversion 79Competition 33Returns 20Price range 0Avg price 31Brand share 35Review moat 22Quality gap 21

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+11.3%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.77

avg listing price — sweet spot $15–$100

Market size

Bad$91K

$91K/yr · 116K searches

Review moat

Bad9,370.55

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Returns

Bad6.4%

return rate — above 5% kills the launch gate

Price range

Bad$5.12–$14.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Search terms