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curio cabinet
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great289.52avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$382K$382K/yr · 662K searches
Avg price
Good$160.55avg listing price — sweet spot $15–$100
Price range
Okay$43.64–$267.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price