38
cum rag
Skip itSoft demand (-57.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good628.35avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.78avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad$83K$83K/yr · 134K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$5.12–$17.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-57.3%90-day search growth — must beat 0% to launch