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crystal skull
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible88.34avg incumbent reviews — the moat a new listing must climb
Avg price
Great$55.79avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Okay$6.15–$298.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 88K searches