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53

crystal display

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but a small market ($60K/yr) keeps it on the watch list.

Market size 15Growth 30Conversion 17Competition 96Returns 38Price range 85Avg price 94Brand share 96Review moat 71Quality gap 45

Competition

Incredible17%

top-5 click share — an open shelf

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Avg price

Great$22.76

avg listing price — sweet spot $15–$100

Price range

Great$6.80–$74.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good666.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Growth

Okay+4.2%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$60K

$60K/yr · 194K searches

Products