48
crystal candle holders
Skip itSoft demand (-24.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$37.14avg listing price — sweet spot $15–$100
Review moat
Great197.83avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.87–$153.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$99K$99K/yr · 124K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.1%return rate — above 5% kills the launch gate
Growth
Bad-24.9%90-day search growth — must beat 0% to launch