48
cross wreath
Skip itSoft demand (-89.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great162.21avg incumbent reviews — the moat a new listing must climb
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.96avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Great$7.71–$37.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 76K searches
Growth
Bad-89.0%90-day search growth — must beat 0% to launch