43
cow print heated blanket
Skip itSoft demand (-70.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.63avg listing price — sweet spot $15–$100
Price range
Incredible$24.60–$78.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great372.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$136K$136K/yr · 138K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.4%90-day search growth — must beat 0% to launch