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cow balloons
Skip itPricing outside the sweet spot ($8.07 avg) — this niche doesn't clear our bar today.
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good1,263.6avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.74–$20.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Market size
Okay$130K$130K/yr · 225K searches
Avg price
Bad$8.07avg listing price — sweet spot $15–$100
Signals No Dominant Brand