44
confetti eggs
Skip itSoft demand (-94.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great103.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.03avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$6.95–$35.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$111K$111K/yr · 193K searches
Growth
Bad-94.0%90-day search growth — must beat 0% to launch