29
concha blanket
Skip itSoft demand (-38.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.73avg listing price — sweet spot $15–$100
Price range
Great$14.10–$40.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,445.14avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$32K$32K/yr · 34K searches
Growth
Bad-38.0%90-day search growth — must beat 0% to launch