54
coffee scoop
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but prices mostly outside the sweet spot ($4.23–$14.16) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$653K$653K/yr · 942K searches
Review moat
Good1,475.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Avg price
Bad$7.62avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.23–$14.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand