60
coffee cart
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$79.07avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Market size
Good$679K$679K/yr · 1.2M searches
Review moat
Good879.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$28.04–$181.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale