44
closet island with drawers
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Great137.11avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$230K$230K/yr · 394K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Avg price
Okay$325.01avg listing price — sweet spot $15–$100
Price range
Bad$23.11–$1145.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale