42
clock oil
Skip itA concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Good$13.63avg listing price — sweet spot $15–$100
Price range
Good$7.94–$27.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,720avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay$144K$144K/yr · 64K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf