55
cloche
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but soft demand (-14.7% this quarter) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$30.66avg listing price — sweet spot $15–$100
Review moat
Great155.89avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.72–$130.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$331K$331K/yr · 749K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale