52
clips for hanging
Worth a lookShows no brand lock-in (top 5 brands take 54% of clicks), but a deep review moat (6,751 avg reviews) keeps it on the watch list.
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.78–$28.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Avg price
Okay$9.74avg listing price — sweet spot $15–$100
Market size
Okay$134K$134K/yr · 257K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,751.21avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand