40
clinging cross
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.76avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great436.27avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.23–$27.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Market size
Bad$44K$44K/yr · 18K searches
Brand share
Bad99%top-5 brand share — brand-locked demand