39
clear marbles
Skip itA small market ($101K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay2,335.88avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Avg price
Okay$9.89avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$5.04–$18.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Okay$101K$101K/yr · 107K searches