54
clear chair
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great211.77avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$110.32avg listing price — sweet spot $15–$100
Market size
Good$332K$332K/yr · 429K searches
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Price range
Bad$40.34–$284.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale