45
clear bath mat
Skip itA deep review moat (28,338 avg reviews) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$13.46avg listing price — sweet spot $15–$100
Price range
Good$8.72–$24.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$60K$60K/yr · 34K searches
Review moat
Bad28,337.86avg incumbent reviews — the moat a new listing must climb